Jimmie Bergqvist – Design Director

Jimmie Bergqvist
Design Director

08:51:02

Cet

I’m a designer driven by simplicity, clarity, and purpose. I enjoy taking small ideas and shaping them into functional, engaging experiences—whether through branding, digital products, or UX-Design. My work is guided by functional aesthetics—design that solves real problems, creates delight, and remains relevant over time.

Trafikförvaltningen

Trafikförvaltningen

Trafikförvaltningen

Trafikförvaltningen in Stockholm plays a vital role in connecting people, places, and opportunities across a growing region. The visual identity is based on Region Stockholm’s overarching identity, enriched with a custom icon grid that represents the world of public transport and mobility. By combining regional consistency with a distinctive visual layer, the identity balances clarity, accessibility, and recognition. As part of the work, we developed graphic elements and patterns that create a coherent visual system, while allowing flexibility and variation across different channels and media.

A visual identity that transforms complexity into clarity, reflecting the movement, connections, and journeys of everyday life

A visual identity that transforms complexity into clarity, reflecting the movement, connections, and journeys of everyday life

A visual identity that transforms complexity into clarity, reflecting the movement, connections, and journeys of everyday life

Grid

Icon Design

Fibonacci

Outdoor

Typography

Social Media

Editorial Design

Digital Design

Illustration

Outdoor

Shop

Shop

Shop

Comming soon

Comming soon

Regular Crewneck sweatshirt
Black

Contact

Business inquiries

Social

Linkedin

Contact

Business inquiries

Social

Linkedin

Contact

Business inquiries

Social

Linkedin