Cet
I’m a designer driven by simplicity, clarity, and purpose. I enjoy taking small ideas and shaping them into functional, engaging experiences—whether through branding, digital products, or UX-Design. My work is guided by functional aesthetics—design that solves real problems, creates delight, and remains relevant over time.
Trafikförvaltningen in Stockholm plays a vital role in connecting people, places, and opportunities across a growing region. The visual identity is based on Region Stockholm’s overarching identity, enriched with a custom icon grid that represents the world of public transport and mobility. By combining regional consistency with a distinctive visual layer, the identity balances clarity, accessibility, and recognition. As part of the work, we developed graphic elements and patterns that create a coherent visual system, while allowing flexibility and variation across different channels and media.
Grid
Icon Design
Fibonacci
Outdoor
Typography
Social Media
Editorial Design
Digital Design
Illustration
Outdoor
Regular Crewneck sweatshirt
Black











