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I’m a designer driven by simplicity, clarity, and purpose. I enjoy taking small ideas and shaping them into functional, engaging experiences—whether through branding, digital products, or UX-Design. My work is guided by functional aesthetics—design that solves real problems, creates delight, and remains relevant over time.
Jimmie Bergqvist
Design Director
Profile
My name is Jimmie Bergqvist, and I work as a Design Director based in Stockholm. With broad experience across UX/UI, visual identity, motion graphics, and digital and print communication, I have helped both start-ups and international companies create clear, engaging, and strategically grounded experiences.
I have extensive experience in designing digital products where user experience, clarity, and business objectives intersect. I am accustomed to working in cross-functional teams alongside product owners and developers, from early concepts and user flows through to final implementation.
My passion lies in strategic, minimalist, and user-centered design, where form, function, and motion come together to create long-term value. In my current role, I lead the development of brands, digital platforms, and communication concepts that build engagement and trust.
Capabilities
Brand Strategy
Brand Identity
Packaging
Editorial Design
Art Direction
Graphic Design
Concept Development
Employer Branding
Employee Experience
Brand Experience
Customer Experience
AI-tools
Prototyper
UX-principles
Environmental Design
UX Design
UI Design
User Experience
User Interface Design
Motion Design
Illustration
Visual storytelling
Cross-function collaborations
Internal Communication
Wireframes
Project Management
Awards
Regular Crewneck sweatshirt
Black

