Cet
I’m a designer driven by simplicity, clarity, and purpose. I enjoy taking small ideas and shaping them into functional, engaging experiences—whether through branding, digital products, or UX-Design. My work is guided by functional aesthetics—design that solves real problems, creates delight, and remains relevant over time.
Bringing light and sustainability together through a visual identity inspired by the natural movement and energy of light.
Role
As Design Lead, I was responsible for:
– Defined overall visual strategy and design direction
– Conceptualised the graphic system inspired by light and movement
– Aligned stakeholders around a shared visual vision
– Established scalable design principles and elements
– Oversaw application across print, digital, and merchandise
Context
Solaire Solutions brings together innovation and sustainability to create lighting solutions that harness the power of sunlight. To express both the technological edge and the emotive value of light, the project required a visual identity that embodies clarity, energy, and a future‑oriented mission — one that would work seamlessly across formats and touchpoints.
Strategic foundation
By analysing Solaire Solutions’ mission and the environmental potential of light as both material and metaphor, we identified the core requirements for the identity: an expressive yet structured system grounded in motion and sustainability, capable of expressing innovation without visual complexity.
Core idea
To develop a visual language that captures the essence of light — its movement, energy, and transformative impact. The system is built around a dynamic graphic element inspired by motion and the natural behaviour of light, creating a coherent, recognisable identity that visually expresses Solaire’s mission to shape brighter, more sustainable environments.
Visual identity system
The visual identity combines a structured typographic hierarchy and a refined colour system with a distinctive graphic element inspired by light’s natural movement. This motif creates rhythm and recognition in the visual language, reinforcing Solaire’s mission and allowing flexibility across different channels and applications.
Outcome
The new visual identity gives Solaire Solutions an expressive yet adaptable platform that communicates innovation, sustainability, and energy visually. The graphic system inspired by the natural behaviour of light strengthens recognition and supports clear communication across formats, enhancing both internal alignment and external visibility.
Deliverables
Brand identity
Brand guidelines
Digital design system
Digital products
Design templates
Symbol
Wordmark
Typography
Totebag
Business Card
Overview
Editorial Design
Digial Design
Digital Design
Photography
Regular Crewneck sweatshirt
Black