Jimmie Bergqvist – Design Lead / Designer

Jimmie Bergqvist
Design Lead / Designer

11:36:00

Cet

I’m a designer driven by simplicity, clarity, and purpose. I enjoy taking small ideas and shaping them into functional, engaging experiences—whether through branding, digital products, or UX-Design. My work is guided by functional aesthetics—design that solves real problems, creates delight, and remains relevant over time.

Ekerö kommun

Ekerö kommun

Ekerö kommun

The result was an identity that highlights Ekerö’s history of engagement, service, and community.

Leading the development of a cohesive visual identity and scalable communication system for a growing municipality.


Role


As Design Lead, I was responsible for:

– Set the visual direction
– Align stakeholders
– Translate strategy into design
– Create scalable guidelines


Context


Ekerö kommun required a modernized visual identity to strengthen communication with citizens, internal teams and stakeholders. The existing communication lacked cohesion across channels, creating fragmentation
and inconsistencies in tone and execution.


Strategic foundation


Ekerö kommun required a modernized visual identity to strengthen communication with citizens, internal teams, and external stakeholders. The existing communication lacked cohesion across channels, resulting in fragmentation and inconsistencies in tone, structure, and visual execution, which made it more difficult to maintain clarity and trust in public messaging.

Core idea


A modular visual system designed to bring
clarity and cohesion to municipal communication. The identity balances authority with approachability, ensuring trust while remaining accessible.


Visual identity system


A structured typography hierarchy, refined color palette and modular layout system were developed to create consistency across all communication materials. The system ensures flexibility while maintaining strong visual recognition.


Outcome


The new identity provides a unified framework that strengthens recognition, improves clarity in public communication and reduces fragmentation across departments.

It establishes a long-term design foundation for a growing municipality.


Deliverables


Brand identity
Brand guidelines
Digital design system
Website
Digital products
Presentation templates

Design templates

The result was an identity that highlights Ekerö’s history of engagement, service, and community.

The result was an identity that highlights Ekerö’s history of engagement, service, and community.

Symbol

Wordmark

Sign

Flag

Sign

Typography

Typography

Graphic Element

Iconography

Outdoor

Editorial Design

Editorial Design

Digital design

Outdoor

Shop

Shop

Shop

Comming soon

Comming soon

Regular Crewneck sweatshirt
Black

Contact

Business inquiries

Social

Linkedin

Contact

Business inquiries

Social

Linkedin

Contact

Business inquiries

Social

Linkedin