Leading the development of a cohesive visual identity and scalable communication system for a growing municipality.

Role

As Design Lead, I was responsible for:

– Set the visual direction
– Align stakeholders
– Translate strategy into design
– Create scalable guidelines

Context

Ekerö kommun required a modernized visual identity to strengthen communication with citizens, internal teams and stakeholders. The existing communication lacked cohesion across channels, creating fragmentation
and inconsistencies in tone and execution.

Strategic foundation

Ekerö kommun required a modernized visual identity to strengthen communication with citizens, internal teams, and external stakeholders. The existing communication lacked cohesion across channels, resulting in fragmentation and inconsistencies in tone, structure, and visual execution, which made it more difficult to maintain clarity and trust in public messaging.

Core idea

A modular visual system designed to bring
clarity and cohesion to municipal communication. The identity balances authority with approachability, ensuring trust while remaining accessible.

Visual identity system

A structured typography hierarchy, refined color palette and modular layout system were developed to create consistency across all communication materials. The system ensures flexibility while maintaining strong visual recognition.

Outcome

The new identity provides a unified framework that strengthens recognition, improves clarity in public communication and reduces fragmentation across departments.

It establishes a long-term design foundation for a growing municipality.

Deliverables

Brand identity
Brand guidelines
Digital design system
Website
Digital products
Presentation templates

Design templates